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We help you turn your customer data into a competitive advantage

CRM marketing isn't easy. Most agencies fall short.
Stop missing opportunities and start with RI.

See our impact
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WHO WE ARE

Customer marketing specialists

Two People Having A Conversation Over A Meal75% Of Organizations Are not Realizing The Potential Of Their Data - Accenture, March 2023

You put your customers at the centre of everything you do. So do we.

We’re the agency to partner with if you want to unlock more value from your customers through personalized marketing. Based in Toronto, we’re an independent agency with zero- and first-party data in our DNA. Our team is composed entirely of senior marketing professionals. We work directly with you on every project, every step of the way, to ensure you get the right solution at the right time, the first time.

Two People Having A Conversation Over A Meal75% Of Organizations Are not Realizing The Potential Of Their Data - Accenture, March 2023

Some of North America's most trusted brands
trust RI with their customers

4.5 Stars Out Of 5

Over 90% of our clients are likely or very likely to recommend RI.

The typical agency-client relationship is 3 years. Our partnerships are built to last, averaging 10.3 years.

10.3 Years
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WHAT WE DO

Data-driven insights.
Customer-centric growth.

Strategy + Technology + Creative + Analytics + Marketing Execution

Like many full-service agencies, we offer everything from strategy to
execution. Unlike others, our services unlock more value from your customer data. We’re experts at the craft and execution of 1:1 personalized marketing. And we connect zero- and first-party data for smarter and higher-performance media targeting, enhancing the effectiveness of your campaigns.

Applebee's Grill + Bar
Applebee's work displayed on various devices.

We lead the execution for Club Applebee’s, driving re-purchase through email and SMS communications to over 10 million U.S. restaurant guests.

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RI has been a critical addition to our CRM efforts and a great agency partner. Program insights and data operations have been the foundation to our successful efforts over the past two years.”

Joel Yashinsky
Chief Marketing Officer
Applebee’s Neighborhood Grill+Bar

Upfield
Upfield Projects Displayed Across 3 Mobile Phones

We manage the North American development and execution of eCRM across eight Upfield brands – the #1 global leader in plant-based foods.

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RI was key to making sure our CRM marketing platform migration was successful. They built the plan, made it happen – and continue to keep our programs on track.”

Monika Grabania
Head of Digital Transformation
Upfield North America

TD Bank
TD Aeroplan Box Closed
TD Aeroplan Box Opening
TD Aeroplan Box Opened

We lead the execution of 1:1 targeted marketing programs for TD, one of North America’s largest and most successful financial services companies.

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RI has been a trusted partner of ours for years. When I know that RI is executing a program for us, I never need to worry about it – they sweat the small stuff for us.”

Jennifer Scallen
AVP, Everyday Banking, Shopping & Buying, Servicing & Engagement and Student Segment
TD Bank

Canadian Red Cross
Cross/Play Do your thing, so we can do ours.
A hat showing the Cross/Play logo
Laptop showing the Cross/Play campaign

We lead direct marketing efforts for several teams within the Canadian Red Cross, including fundraising and community engagement.

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RI is a valued partner due to their strong creative, strategic thinking and adaptability. I’ve been very impressed with how well they’ve been able to present our brand and mission in a very clear and compelling way that I know has resonated well with our audiences.”

Kellie Ellis
Senior Director, Marketing and Fundraising
Canadian Red Cross

RGC
Ipad showing RGC project

We led a CRM planning process, helping the Responsible Gambling Council create actionable segmentation for sales pursuit and event follow-up.

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I knew we could be doing more with our data and CRM. The RI team helped guide us, and set us up for the future.”

Elaine McDougal
Vice President, Marketing
Responsible Gambling Council

Sigma Loyalty Group
Ipads showing SLG website

We led the planning, design and implementation for a new corporate website for Sigma Loyalty Group, and revamped customer communications.

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The new website has been transformational for our brand.  Beyond fantastic design, the RI team brought smart thinking to the project because they really understood our business.”

Lesley Parker
Director, Strategic Planning and Marketing Communications
Sigma Loyalty

We lead the execution for Club Applebee’s, driving re-purchase through email and SMS communications to over 10 million U.S. restaurant guests.

Quote Icon

RI has been a critical addition to our CRM efforts and a great agency partner. Program insights and data operations have been the foundation to our successful efforts over the past two years.”

Joel Yashinsky
Chief Marketing Officer
Applebee’s Neighborhood Grill+Bar

Ipad Showing Applebees CreativeIpad showing Applebees CreativeMobile phone showing Applebees SMS

We manage the North American development and execution of eCRM across eight Upfield brands – the #1 global leader in plant-based foods.

Quote Icon

RI was key to making sure our CRM marketing platform migration was successful. They built the plan, made it happen – and continue to keep our programs on track.”

Monika Grabania
Head of Digital Transformation
Upfield North America

Mobile phone showing Becel projectMobile phone showing ICBINB projectMobile phone showing country crock project

We lead the execution of 1:1 targeted marketing programs for TD, one of North America’s largest and most successful financial services companies.

Quote Icon

RI has been a trusted partner of ours for years. When I know that RI is executing a program for us, I never need to worry about it – they sweat the small stuff for us.”

Jennifer Scallen
AVP, Everyday Banking, Shopping & Buying,
Servicing & Engagement and Student Segment
TD Bank

TD Aeroplan Box Closed
TD Aeroplan Box Opening
TD Aeroplan Box opened

We lead direct marketing efforts for several teams within the Canadian Red Cross, including fundraising and community engagement.

Quote Icon

RI is a valued partner due to their strong creative, strategic thinking and adaptability. I’ve been very impressed with how well they’ve been able to present our brand and mission in a very clear and compelling way that I know has resonated well with our audiences.”

Kellie Ellis
Senior Director, Marketing and Fundraising
Canadian Red Cross

Canadian Red Cross Merchandise
A hat showing the Cross/Play logo
Macbook showing Cross/Play campaign

We led a CRM planning process, helping the Responsible Gambling Council create actionable segmentation for sales pursuit and event follow-up.

Quote Icon

I knew we could be doing more with our data and CRM. The RI team helped guide us, and set us up for the future.”

Elaine McDougal
Vice President, Marketing
Responsible Gambling Council

Ipad showing the RGC projectRGC statistic

We led the planning, design and implementation for a new corporate website for Sigma Loyalty Group, and revamped customer communications.

Quote Icon

The new website has been transformational for our brand.  Beyond fantastic design, the RI team brought smart thinking to the project because they really understood our business.”

Lesley Parker
Director, Strategic Planning and Marketing Communications
Sigma Loyalty

Ipads showing SLG website
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While clients come to us for our expertise, they stay with us because of our partnership. And they consistently tell us that we feel like a natural extension of their team.

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Solving business problems with customer data

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RI Office

HOW WE DO IT

Be the type of agency we would hire for ourselves

RI Office

RI was founded in 1997 by Stephen Forchon, a senior marketer at American Express, who became frustrated with slow, siloed agencies. Steve believed that an agency staffed by unbiased decision-makers could cut through red tape, accelerate speed to market, and improve results.

Two decades later, his model is more effective than ever. Our senior staff still work directly with you every step of the way, and tailor solutions to your needs. We work within your systems and use your tech stack - making it easier for you, and allowing us to provide objective recommendations to empower your success.

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Let's Connect

Find out how RI can help you, today.

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